Strategy formulation is both a leadership skill and a process that leaders use to focus their organizations on their future direction and positioning , to adapt to the ever evolving marketplace. The formulation process is when fundamental decisions are made in regards to  product offer and business design.

Strategy formulation is iterative: the key players assess, decide, act, and review their own performance. The process prepares key people to take responsibility for strategy implementation for the chosen route TNI works with top management define a strategic vision that is anchored firmly in the organization’s values and beliefs. We differ in approach through the application of our analytic process to explore and assess strategic options and to plan and execute the strategy. This approach results in a clear, specific strategy, a strong sense of involvement and strategic ownership, and focused operational decision making.