Local store marketing

LOCAL STORE MARKETING (LSM) – NEIGHBOURHOOD MARKETING

Local Restaurant Marketing is not just about passing out flyers. Its foundation is built solely on relationships. Your restaurants are in close proximity to numerous businesses, schools and neighborhoods, so you are truly a member of the neighborhood. A good neighbor is active in their community by making the neighborhood a better place to live; Look beyond the four walls of your restaurant and seek ways to become involved in the community around you. When you do and those around your restaurant see that you sincerely care about them as citizens of the community and not just another consumer, then you will build repeat business with loyal, long term guests.

Keys to success are identifying and building relationships within the neighborhood and trade area around your restaurant; it’s about developing partnerships with businesses and organizations in the community. You must identify opportunities to become a valued member of the community.

An important point to consider: it needs to be a reciprocal relationship – what’s in it for them? Can you donate items or volunteers for a charitable event? How can you be of service to them? Can you host an organization’s meeting at your restaurant? Can you sponsor their next board meeting? Can you send volunteers to a neighborhood clean-up? How can you be of service to them in the long run? When you offer to help, you’re no longer just selling food or accommodations; you’re providing a valuable service to them and this helps to build a mutually beneficial long-term partnership.

Select a few programs that fit the opportunities you have identified in your trade area. It is important to think “outside the box” and customize these ideas to fit your specific community. Identify a Local Store Marketing Champion to help you develop a marketing plan and foster community relationships. Ask staff members for ideas and participation. Write down an action plan and identify specific steps to take; then, get feedback from others.

How can you become better acquainted with your community? First, conduct a Trade Area Analysis. Explore all areas of your community; you’ll find many opportunities to develop working partnerships (sports leagues, schools, religious organizations, charitable organizations). Please use the Trade Area Analysis Form provided on the following page when touring your restaurant’s market area.

By doing so, you’ve taken the first step toward creating valuable partnerships for CLIENTand the surrounding community and starting the foundation for an LRM program built on relationships with long term benefits.

Local Restaurant Marketing is not just about passing out flyers. Its foundation is built solely on relationships. Your restaurants are in close proximity to numerous businesses, schools and neighborhoods, so you are truly a member of the neighborhood. A good neighbor is active in their community by making the neighborhood a better place to live; Look beyond the four walls of your restaurant and seek ways to become involved in the community around you. When you do and those around your restaurant see that you sincerely care about them as citizens of the community and not just another consumer, then you will build repeat business with loyal, long term guests.

Keys to success are identifying and building relationships within the neighborhood and trade area around your restaurant; it’s about developing partnerships with businesses and organizations in the community. You must identify opportunities to become a valued member of the community.

An important point to consider: it needs to be a reciprocal relationship – what’s in it for them? Can you donate items or volunteers for a charitable event? How can you be of service to them? Can you host an organization’s meeting at your restaurant? Can you sponsor their next board meeting? Can you send volunteers to a neighborhood clean-up? How can you be of service to them in the long run? When you offer to help, you’re no longer just selling food or accommodations; you’re providing a valuable service to them and this helps to build a mutually beneficial long-term partnership.

Select a few programs that fit the opportunities you have identified in your trade area. It is important to think “outside the box” and customize these ideas to fit your specific community. Identify a Local Store Marketing Champion to help you develop a marketing plan and foster community relationships. Ask staff members for ideas and participation. Write down an action plan and identify specific steps to take; then, get feedback from others.

How can you become better acquainted with your community? First, conduct a Trade Area Analysis. Explore all areas of your community; you’ll find many opportunities to develop working partnerships (sports leagues, schools, religious organizations, charitable organizations). Please use the Trade Area Analysis Form provided on the following page when touring your restaurant’s market area.

By doing so, you’ve taken the first step toward creating valuable partnerships for CLIENTand the surrounding community and starting the foundation for an LRM program built on relationships with long term benefits.