Concept creation

Restaurant Concept Creation is regularly misunderstood; there are many formulas and so called proven methodologies, however in reality concept development almost always begins with an Idea!

While challenging,the concept creation phase is possibly the most exciting. A forward-looking Idea is difficult to define yet as TNI’s process for developing and evaluating new ideas begins to roll, our clients and consultants often enter into an unforgettable journey of creativity that forms the foundation of what just might be the next Starbucks or McDonalds.

If you are planning a new or first restaurant venture or need to rebrand existing restaurant operations. Our Restaurant concept development process gives broad and sometimes ill-defined ideas a chance to be examined by groups of experts through a creative yet logical progression.

The Next Idea’s proven creativeprogram, provides unique perspectives for clients when creating new and innovative concepts.However the singular component that our competitors have never been able to match, is our coordinated in house service which pulls together all elements of the creative development from Ideation through to interior design, branding, menu development and overall concept personality along with operational execution; comprising of layout, operating systems, recruitment, training, customer service and production.All our services are in-house with each area having its own department head. Therefore clients only need to talk with one Partner in charge as opposed to several agencies with different accountabilities.