Why Food Delivery is Safer tha....
22nd May, 2020
We have all seen the numerous postings about restaurants closing and offering delivery and pick up only services. Naturally, they are all trying to stay afloat during this very trying time. Nevertheless, there is a very good reason why you might want to consider ordering take out over going to a supermarket. Naturally, there are community considerations; supporting local businesses and corporations keeps our country working, and while every order is at a micro level, micro multiplied by millions leads to macro. However, there is possibly a far more important reason to order from restaurants. It's just safer! Consider the risk stages of going to a supermarket right now: The masses of people swarming around toilet paper aisles and interacting about why there isn’t any left represents exactly what the CDC and every health agency is recomme...Continue Reading
The COVID-19 Consumer
22nd May, 2020
There are some unique considerations as we emerge from shelter. Understanding the consumer will be critical in all marketing efforts. One thing which is an absolute: thinking “business as usual” is regrettably amiss of reality, and if anything, the next 6 to 18 months will be anything except for usual. When considering the consumer, there are three mindset considerations post COVID-19 that should be considered carefully when preparing your message: 1. Safety 2. Compassion 3. Economy Safety Obviously, health concerns are now at the top of the consumer’s...Continue Reading