Brand creation

Restaurant brand creation is not just naming or symbolically tagging a business but it goes much beyond this. It is birth of a brand, which is headed towards fulfillment of all promises and guaranteeing top class services and products. Such a brand enjoys top of mind recall from its customers and a high level of brand loyalty.

The name is the first skirmish in the battle for consumer recognition and it is very important to make it a preemptive strike. The most important aspect of a brand's name and symbol is that it silently speaks everything about the company or product. Every name and symbol is associated with certain values, features and it tries to build a relationship with the business.

A tag line is the next step forward to explain your product offer: This descriptive tagline should be the anchor for all components of the concept, and the entire product positioning should match the tagline's description - from service style and hospitality, through to food and china.

TNI provides an interactive process when developing brands for clients: We develop the core identity elements ensuringthat brand identity stands out: logos, symbols, visual style and voice. By combiningthese with images, concepts and messages, we create thespace where the brand morphs into life.We name things, identifying the work a name needs to do and the kind of name that will engage the target customer.We also create the descriptors and slogans that help fill eachname with meaning.


Click here to see some of our branding work...