Project Details » Brand and identity


BFrenz in China[Xiprosi] - Sinopec, China



Project Scope

To develop a scalable Café concept that will be located in Sinopec’s Gas Stations, on High Streets and in Malls.

The concept is named BFrenz. The Next Idea provided all café interior design, café logo and identity, photography, infrastructure, LCD menu design, café operating manuals, training material and general hospitality consulting.