About Us » History


The Next Idea was built on the simple premise that Ideas and Execution must be synchronized.

Contrary to popular belief; a good Idea has no value on its own, just the same as a bad Idea, executed flawlessly,equally possesses no value. However, a good Idea implemented with methodology and immaculate execution will transcend boundaries at every level. It is this most basic of theories that represents the foundation of  The Next Idea!.

From modest beginnings in the founder’s, Robert Ancill’s, London townhouse, The Next Idea has built a network of clients around the world, and helped many companies and individuals launch new concepts or re-position existing brands.

Today, The Next Idea’s creative services, processes and systems are used to launch sustainable concepts and brands across the world. 

The company remains at the forefront of restaurant and hospitality creative thinking, providing unique and proprietary solutions to clients who are seeking to enter new markets, launch their own new restaurant or hotel concept, or reposition a tired concept.

Company Milestones:

2001 - Born – First client was House of Fraser, the UK’s most famous Department Store Group
2002 - Moved to Los Angeles, USA, maintained small UK client base and began building USA business
2007 - US Business reaches 50+ active clients
2008 - First Middle East Client
2009 - Launched TNI technology to service the increasing client demand for online marketing and technology solutions.
2009 - Entry into China market
2010 - Entry into Nigeria market & new Partner heading TNI UK office. Launch of Next on the Go
2011 - New Partner in UAE, and the opening of TNI office in Abu Dhabi, Launch of Nextweb2 and TNI Log, Entry into Bangladesh & Qatar markets

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Company Profile: The Next Idea provides international food and restaurant consulting offering advice and consulting in all aspects of restaurant operations, development and management, including, but not limited to: Hiring a Designer, start ups, Marketing, Management, Restaurant Business Plan, Business Planning, Concept Development, start up support, Menu engineering, Cost Control, Culinary Development, Design Trends, Foodservice operations, Operating manuals, Food product manuals, Franchising, Grand Openings, Interior Design, Management Training, Marketing Plans, Marketing Strategy, Menu Design, POS, Promotions, Public Relations, Training, management development cost reduction, and nutritional analysis.

The Next Idea is emerging as one of America’s leading restaurant and hospitality consulting groups, possessing exclusive and unrivalled international coverage. Our unique experience provides rare capability and expertise for any client, given our ability to combine the best elements of some of the most advanced food, leisure and hospitality concepts presently found around the globe. We retain the knowledge, experience, and ability to take account of regional considerations such as local demographics, culture and weather, therefore, our skill set is invaluable when developing uniquely differentiated concepts adopted for a specific market(s).

Our team is experienced in all food and beverageand leisure sectors; we have consulted with some of the world’s most eminent Chefs, and upscale dining groups, in addition to working with clients in the casual dining, franchised operations, and fast food sectors. In each project we have been involved in all areas of the business, and have delivered programs and plans that have targeted the elevation of concept, operating standards covering best practice in service, infrastructure, and overall quality, in addition to including specifics relating to marketing. Our larger clients have included House of Fraser (UK), Albert Roux (UK), Starbucks, (UK/US), Virgin (UK), Safeway (UK), Panera Bread (US), Hyatt Hotels (US), Fairmont Hotels (US), Ritz Carlton (US), Mandarin Oriental, SEGA Entertainment (US), HMS Host (US), amongst a very broad range of smaller yet dynamic food service and hotel groups.

We are equipped to operate across the world with network support in the following countries:

United Arab Emirates, (Dubai & Abu Dhabi), Qatar, Bahrain, Oman, Saudi Arabia, Jordan, Egypt, West Bank Territories, India, Bangladesh, Sri Lanka, Vietnam, Croatia, UK, USA, France, Spain, Italy, South Africa, Angola, Nigeria, Kenya, Ghana, Tunisia, Morocco, Bhutan, Nepal, Pakistan, Russia, Turkey, Kuwait, Indonesia, Lebanon, & Brazil.