How to ‘Gram your Food : 10 ....
23rd September, 2017
There’s no doubt that Instagram is Emperorwhen it comes to #foodporn. The trend of sharing food photos is so formidable that Instagrammable restaurants can leverage their new persona to leave their competitors wondering what just happened! The great news for any restaurant owner is that, in today’s high tech world, everyone possesses a smart phone, including you! What’s the cleverest way to show the best side of your food and entice those increasingly elusive millennials to stop by? There are right ways (and very ugly, fuzzy wrong ways) to showcase your delectable bites on IG at no cost. 1.Remove the clutter! ...Continue Reading
1st June, 2016
Menu engineering Is an interdisciplinary approach in the deliberate and strategic construction of menus. Sometimes called 'Menu Psychology', the term menu engineering is generally adopted as a standard Best Practice within the Hospitality and Restaurant Industries. The objective with menu engineering is to maximize a concept's profitability by leading the customer to certain purchases, and avoiding others, in addition to 'engineering' recipes to maximize profits at product and category level. Menu Engineering is comprises of five key areas Psychology (perception, attention, emotion/effect) Recipe construction and the best balance between quality and cost Managerial Accounting (contribution margin and unit cost analysis) Marketing & Strategy (pricing, promotion) Graphic Design (layout, typography) Psychology of menu engineering...Continue Reading